First Step Toward a Truly WORLD WWE?

If you follow WWE's (World Wrestling Entertainment) press releases then you'll know they've announced a new brand. NXT UK.


NXT UK will be shot on location. The UK. With wrestlers from the UK.


Huge news indeed.


WWE is known for taking its stars abroad. Sure, locals may be used - as enhancement talent. Unless a wrestler on the roster hails from a given country, they're all foreigners.


Furthermore, WWE is mostly an American production. The predominance of shows occur in the United States. Most of the "stars" are American too.


So yes, the WWE producing a local UK product starring UK wrestlers is a significant development indeed. I'm guessing the show will be on air via local UK stations. Suppose WWE is hoping that too... In any case, I would assume NXT would be available on the WWE Network accessible to subscribers everywhere.


The latter is more important. WWE fans worldwide would be exposed to UK wrestlers in a UK environment. Thus, establishing the wrestling in the eyes of the fans and fostering a sense the wrestler is indeed from another country. Cause every wrestler who claims they from a country is from the country claimed... cough... cough...


Should NXT UK succeed, then the WWE will in all likelihood establish NXT's in other countries. Thereby, creating localized content with said country's wrestlers and flair.


Finally, the WWE would truly become a 'world' wrestling company in fact and not just in name.


Next time.