Comics: Archie is "Getting Married"

Couple days ago I read over at ComicMix that Archie Comics announced that Archie is getting married. After seeing a couple of sites comment about the 'event', I figured that I'd give my two cents. Honestly, I don't see this as a change in the status quo. Neither the 'New Looks' nor 'Back to Frosh' lasted. In fact, they were self contained stories. So this isn't a marriage in the vein of Lois and Clark. I think I read somewhere that this is a glimpse in the future. The story won't take place contemporarily. My hunch is that the comic won't show whom Archie marries. That way they don't really have to pick between Betty and Veronica. Not to mention some other woman.